Google has given a new option to add custom fields to your products in the feeds which you supply your Google Merchant account with. This additional data can then be used inside your Google Adwords account for better optimization with your Google Shopping campaign.

The Google Shopping program, which used to be called Product Listing Ads has definitely went through some changes over the past couple years and these custom fields is just one example. Because of the new way to run your Google Shopping campaign,  we highly recommend adding some type of data to these custom label fields that … Read the rest