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New Keyword Matching Option: Broad Match Modifier

Recently Google has introduced a new keyword matching option to go with the others. There used to be only Broad, Phrase and Exact keyword matching but now there is a 4th option. With the broad match type there is now an option called Broad Match Modifier which is used by putting a + sign in front of any words that must be a part of the surfer’s search phrase. This may sound a bit technical but we will explain it more.

broad match modifier

Broad match modifier is used by adding a +sign in front of any single word in your keyword … Read the rest

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Keyword Matching Options

Inside of your Google AdWords account, one of the most important factors to your success will be the keywords that you want to trigger your ads. Choosing the right keywords can make or break your results in which putting relevance first will always be your best bet. We usually like to start with small and highly targeted adgroups based on your priority keywords.

Now that the adgroups and keywords are all sorted out, we need to look at the different Keyword Matching options. Keyword matching is the option that Google uses to dictate when your ads will show up for … Read the rest

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Google Analytics Now Showing Keyword Data

Just recently Google has started showing some new and improved data in Google Analytics accounts. The ‘Search Engine Optimization’ area in the account has been upgraded and now resembles more of the data you would see in your Google Webmaster Tools account.

google analytics keyword data

Before this new update Google had a similar ‘Search’ tab which had a sub level for ‘Organic’. At that time when on that page and you would click on the ‘Keywords’ tab, all of Google’s keyword data would show up as ‘Not Provided’. This ‘Not Provided’ data was horrible for showing you what keywords are responsible for sending … Read the rest

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