adcenter Archives - TheSEMarket

March 25, 2015 by Nathan Marcon Leave a Comment

Location Extensions for Higher Click Through Rates

One of the Ad Extensions offered in Google Adwords is the ‘location extension’ which shows your company’s physical location details. This is great for those with Adwords accounts who are looking to drive people to a storefront. The details are taken from your Google+ Company page which is setup through Google.ca/business.

Once you have the Adwords account linked properly to the Google+ page, your text ads will start to show these details when people trigger your ads. These little differences will make your ads stand out next to your competition and hopefully increase your click through rates.

If you would … Read the rest

March 14, 2015 by Nathan Marcon Leave a Comment

Tweaking the Keyword Insertion Tag for Adwords

Google offers a dynamic tool when it comes to writing your text ads that allows you to insert the users search query into your ad text. You can place this keyword tag into both your Title and Description lines of ad text which allows for many different uses. Default text is also needed just in case the user’s search query is too long for the amount of characters allowed in AdWords ad text.

Here is an example of how you would enter the dynamic tag into your ad text:

Below are some different examples of how you can play with … Read the rest

February 16, 2015 by Nathan Marcon Leave a Comment

New Keyword Matching Option: Broad Match Modifier

Recently Google has introduced a new keyword matching option to go with the others. There used to be only Broad, Phrase and Exact keyword matching but now there is a 4^th option. With the broad match type there is now an option called Broad Match Modifier which is used by putting a + sign in front of any words that must be a part of the surfer’s search phrase. This may sound a bit technical but we will explain it more.

Broad match modifier is used by adding a +sign in front of any single word in your keyword … Read the rest

February 1, 2015 by Nathan Marcon Leave a Comment

Quality Differences Between the Search vs. Display Network

Making sure your account is setup on the proper network can make a huge difference in determining the success of your Google Adwords or Bing AdCenter account. There are a couple different network options to choose from when creating campaigns which mostly revolve around the 3 listed below:

Search with Display Select – Combines both the Search & Display networks and is usually auto selected when creating new campaigns.
Search Network Only – We tend to start clients off with the Search network only to provide the highest quality traffic in the beginning.
Display Network Only – When wanting to

… Read the rest

January 27, 2015 by Nathan Marcon Leave a Comment

Keyword Matching Options

Inside of your Google AdWords account, one of the most important factors to your success will be the keywords that you want to trigger your ads. Choosing the right keywords can make or break your results in which putting relevance first will always be your best bet. We usually like to start with small and highly targeted adgroups based on your priority keywords.

Now that the adgroups and keywords are all sorted out, we need to look at the different Keyword Matching options. Keyword matching is the option that Google uses to dictate when your ads will show up for … Read the rest

Location Extensions for Higher Click Through Rates

Tweaking the Keyword Insertion Tag for Adwords

New Keyword Matching Option: Broad Match Modifier

Quality Differences Between the Search vs. Display Network

Keyword Matching Options

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