Local Search Optimization

When you do Google searches these days that have a geographic term in them, Google is now showing many local listings in their results. These local listings are actual businesses in the area that was searched for. For example, when you search for restaurants in your local city you will see many of these new local listings which are actually Google+ Business pages.

Looking or clicking on the image above will show you 3 examples towards the bottom of the image of Google Local listings for ‘Windsor Restaurants’.

In order to get your companies Google+ Business page to show up here, the ranking factors are much different than normal search engine optimization (or keywords without geographic terms). This algorithm takes different factors into consideration when rankings these listings. Below is a list of factors which are different which determine rankings:

1. Google+ Claiming, Verification and Optimization
2. On-page factors tying your company to that location
3. High priority local listing pages on Bing, Yahoo, Yelp, etc.
4. Listings on directories which list physical address details including phone numbers
5. Verifying current listings to be accurate and no duplicates

Many companies out there these days who have websites don’t often take the time to submit their company to many different listing sites that help local search rankings. Here is where TheSEMarket can help with audits and submissions to many sites gaining strength for local SEO rankings.

Take a look on our contact us page to get a hold of a representative today to get your local search optimization on the go.