Online Marketing Articles - Page 3 of 5

February 10, 2015 by Nathan Marcon Leave a Comment

Event Tracking for Contact Clicks

One of the features in Google Analytics is the use of Event Tracking. This tracking is great for actions on your website which are not associated with a normal URL. Some of the most common events that are tracked are PDFs, Downloads, External Clicks, Social Buttons, etc.. These Events can also be setup as Goals in the Admin section of your Google Analytics account.

The code can be different if you are using old Classic Google Analytics or the newer Universal Analytics but both contain a handful of options for labeling your Event.

Lately we have been recommending 2 … Read the rest

February 1, 2015 by Nathan Marcon Leave a Comment

Quality Differences Between the Search vs. Display Network

Making sure your account is setup on the proper network can make a huge difference in determining the success of your Google Adwords or Bing AdCenter account. There are a couple different network options to choose from when creating campaigns which mostly revolve around the 3 listed below:

Search with Display Select – Combines both the Search & Display networks and is usually auto selected when creating new campaigns.
Search Network Only – We tend to start clients off with the Search network only to provide the highest quality traffic in the beginning.
Display Network Only – When wanting to

… Read the rest

January 27, 2015 by Nathan Marcon Leave a Comment

Keyword Matching Options

Inside of your Google AdWords account, one of the most important factors to your success will be the keywords that you want to trigger your ads. Choosing the right keywords can make or break your results in which putting relevance first will always be your best bet. We usually like to start with small and highly targeted adgroups based on your priority keywords.

Now that the adgroups and keywords are all sorted out, we need to look at the different Keyword Matching options. Keyword matching is the option that Google uses to dictate when your ads will show up for … Read the rest

January 20, 2015 by Nathan Marcon Leave a Comment

Google Analytics Now Showing Keyword Data

Just recently Google has started showing some new and improved data in Google Analytics accounts. The ‘Search Engine Optimization’ area in the account has been upgraded and now resembles more of the data you would see in your Google Webmaster Tools account.

Before this new update Google had a similar ‘Search’ tab which had a sub level for ‘Organic’. At that time when on that page and you would click on the ‘Keywords’ tab, all of Google’s keyword data would show up as ‘Not Provided’. This ‘Not Provided’ data was horrible for showing you what keywords are responsible for sending … Read the rest

December 15, 2014 by Nathan Marcon

AdWords Account Creations Fees Waived

Now here is a promotion that you just can’t miss out on in 2017. For those that do not have a Google Adwords account, we are waiving account creation fees for basic accounts which have a monthly spend of $500 or less. Usually accounts of this size require 2-4 hours to create which we are willing to do free of charge.

Below are a list of the initial steps in your account creation:

Campaign settings such as network type, mobile adjustments, budgets, locations, etc.
Campaign & Adgroup structure initiated with keyword research.
Text ads created based on content from the

… Read the rest

Event Tracking for Contact Clicks

Quality Differences Between the Search vs. Display Network

Keyword Matching Options

Google Analytics Now Showing Keyword Data

AdWords Account Creations Fees Waived

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