Back in 2014 Google came out with a brand new type of ad extension to help make your ads stand out while next to your competitors ads. This new extension is much different than the current Location, Call, Review and other extensions that were already available in your account. The new ad extension is called a ‘Callout Extension’ which are small lines of text located under your normal text ad description.
Below is an example of the new extension as it would be seen live in Adwords.
These ‘Callout Extensions’ should be a bit different than your normal text ad … Read the rest