Inside of your Google AdWords account, one of the most important factors to your success will be the keywords that you want to trigger your ads. Choosing the right keywords can make or break your results in which putting relevance first will always be your best bet. We usually like to start with small and highly targeted adgroups based on your priority keywords.
Now that the adgroups and keywords are all sorted out, we need to look at the different Keyword Matching options. Keyword matching is the option that Google uses to dictate when your ads will show up for … Read the rest
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